February 25, 2015
On the back of the very successful ‘Wonderfilled’ spots from the USA, Oreo have launched the campaign in China, with FCB Shanghai and XYZ’s Stevie Watkins taking charge.
The vivid new spot continues the theme of sharing and wonder, following the journey of a child’s cookie, and the joy it brings to all that receive it. With cultural references aplenty, this is the first time the campaign has been adapted for the Chinese market. So, click here for cookies and joy!