January 27, 2015
XYZ’s new directing duo Luca&Sinem have kicked off 2015 with a bang, having just completed this stunning spot for ING Direct through Soap Creative.
The pair have paid tribute to the style of previous ING campaigns, led by fellow XYZ’er Eran Hilleli, while at the same time stamping their own distinctive personality throughout. Taking cues from the previous spots, this rendition evolves into a more three dimensional affair, with subtle detailing to further flesh out the ING world.
See the results for yourself here.