February 3, 2012
If you were up late watching Djokovic take out Nadal in the Australian Open you’ll be familiar with this campaign. Shot on location during a wonderfully windy, rainy and overcast Tasmanian summer, XYZ Director Tim Kentley-Klay working alongside BWM Melbourne battled the elements to bring sunshine to Birds Eye ‘Field Fresh’ Australian Grown peas.
XYZ Senior Art Director Auver Cedric Austria whipped up a gang of cheeky characters while our Head of 3D Richard Osellame wrestled with Renderman (our super powered rendering software) to get a few million feathers on each bird. The locations were the actual Birds Eye pea farms and we even cast a real farmer; Stewart McGee!