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February 3, 2012

XYZ serves up ‘Field Fresh’ for Birds Eye

If you were up late watching Djokovic take out Nadal in the Australian Open you’ll be familiar with this campaign. Shot on location during a wonderfully windy, rainy and overcast Tasmanian summer, XYZ Director Tim Kentley-Klay working alongside BWM Melbourne battled the elements to bring sunshine to Birds Eye ‘Field Fresh’ Australian Grown peas.

XYZ Senior Art Director Auver Cedric Austria whipped up a gang of cheeky characters while our Head of 3D Richard Osellame wrestled with Renderman (our super powered rendering software) to get a few million feathers on each bird. The locations were the actual Birds Eye pea farms and we even cast a real farmer; Stewart McGee!

Swoop on over to our main site to check it out.