BWM Sydney commissioned XYZ new blood director Celeste Potter to help create the brand identity for the 2011 Sydney Writer’s Festival titled ‘Words. To Live By’. The campaign covered design and direction of a 45 second TVC, festival poster, program cover and website artwork.

Writing is all about craft and Celeste matched this by getting off the computer and hand illustrating much of the campaign. The result is a raw, unique and gripping message that follows the power of the written word through the ages. Cheers go out to Nylon for their fine work on the score.