February 21, 2011
Grey Melbourne called in an interesting job – they wanted us to reprise a retro Ribena commercial with contemporary animation. We were only too happy to oblige. XYZ Director Tim Kentley-Klay and Senior Art Director Auver Cedric Austria worked to define a lush, visually complex world with individualised Ribena characters.
Production was executed out of our new NY office with our buds Charlex diligently wrangling an epic world covered in grass, god rays, trees, 15 individual Ribena Berries and fluid sims thrown in for good measure. Oh, all done in 6 weeks thanks! Needless to say, we’re all chuffed with the result which is on air nationally now. Shout out to Nylon Sydney for bringing, as always, a golden score.
Watch the work here.