November 23, 2010
Working with Leo Burnett Sydney, XYZ animation directors againstallodds have delivered a third animated spot for GIO this time focusing on Motor Insurance.
Showcasing high end 3D typically seen only in animated features, the TV commercial and accompanying print campaign follows our “meticulous” family on a car ride through a nighttime streetscape.
Says XYZ Studios Executive Producer Hamish Macdonald, “The entire GIO campaign has been an incredibly exciting one to work on as againstallodds have taken 3D character animation to a level rarely seen, especially in the domestic market. This most recent spot for GIO Motor Insurance has allowed them to take their skills to an even higher level. The script from Leo Burnett Sydney raised the bar and asked a lot from the boys, but they’ve risen to the challenge, tackling the night scene and complexities involved in bringing a whole town to life at night, whilst still communicating a message.”
Jump over to the XYZ site to view the spot with the previous two spots.